For Immediate Release November 2, 2016
Horse Racing Radio Network (HRRN), the Eclipse Award-winning broadcast organization based in Lexington, KY and official radio home of the 2016 Triple Crown and Breeders’ Cup World Championships, announced today the debut of an innovative new way for fans attending this year’s Breeders’ Cup at Santa Anita to enhance their on-track experience.
Beginning Friday, fans can stop by one of two HRRN kiosks located inside each of Santa Anita’s admission gates to pick up a free “Live Sports Radio.” With the radios, fans can listen HRRN’s award-winning coverage of every Breeders’ Cup race along with special Breeders’ Cup interviews and analysis.
For the first time, HRRN’s broadcasts will be available in both English and Spanish. English coverage can be heard on channel 1 with Spanish coverage airing on channel 2.
“Live Sports Radios are extremely popular at major golf tournaments and premier sporting events such as the Super Bowl,” said HRRN President Mike Penna. “Giving fans the opportunity to hear exclusive content while on-site, not only enhances the race day experience, but also provides racetracks with a unique and highly targeted approach to reach fans attending the event and ultimately a powerful tool to help increase handle. It’s a win-win for fans, horsemen, the track and the event.”
“We are truly honored to be part of the race day experience at Santa Anita, and look forward to connecting attendees on-site directly to the HRRN team”, said Jim Knapp, President of Live Sports Radio. “Once Breeders Cup fans have the opportunity to take in race day with the benefit of HRRN in their ear, they will be forever changed.”
HRRN will distribute the radios throughout both championship days beginning on Friday morning, however, supplies are limited so patrons are encouraged to pick up their radio when they arrive. The Live Sports Radio can be used both Friday and Saturday with each radio converting to a standard FM radio once the event is concluded.
HRRN’s exclusive Breeders’ Cup coverage begins Friday at 2:00 p.m. PT with Saturday’s broadcast starting at Noon PT. HRRN will provide additional programming on the radios prior to the start of their live race coverage each day.
About HRRN:
The Horse Racing Radio Network is your home for Eclipse Award winning coverage of the biggest events in racing throughout the year. In 2016, HRRN will broadcast more than 100 stakes races from racetracks across the United States and around the world. HRRN is the official radio network of the Kentucky Derby, Preakness, Belmont Stakes and Breeders’ Cup World Championships and produces a series of popular talk shows aired throughout the week on SiriusXM satellite radio: Xpressbet Radio on HRRN (Wednesday – Friday, 3-6 p.m. ET), Jock Talk presented by Tito’s Handmade Vodka (Tuesday, 6-7 p.m. ET), Trainer Talk presented by Fasig-Tipton (Wednesday, 6-7 p.m. ET), Brisnet Call In Show (Thursday, 6-7 p.m. ET), Xpressbet Weekend Stakes Preview (Friday, 6-7 p.m. ET) and the Equine Forum (Saturday, 8-10 a.m. ET). Select race broadcasts are available in Spanish through the HRRN en Español broadcast platform.
Visit and Follow us on Twitter @HRRN and @HRRNenEspanol. Like “Horse Racing Radio Network” on Facebook.
About Live Sports Radio:
Live Sports Radio, LLC (LSR) work with sponsors, teams, and leagues to enhance the event day experience of fans at top tier sporting events across North America. Live Sports Radio bridges the gap between the in home and in venue experience by routing live audio to highly visible, branded, ear mounted radios on-site. In this way, LSR provides attendees the unique benefit of the live event experience without missing one second of network audio. Live Sports Radio can provide attendees up to eight channels of unique audio ranging from TV and radio feeds to foreign language translation and custom branded content. Live Sports Radio has been featured at top tier sporting events such as the US Open (Tennis and Golf), Ryder Cup, NFL Draft, Super Bowl, NCAA college football games, the United States Olympic Trials, and many more.
Visit for more info. You can also follow us Twitter @LiveSportsRadio.